A good makeup artist should make you feel comfortable, understood and ready on time. The best fit is not always the person with the most dramatic social-media photographs; it is the professional whose work suits your face, event and schedule.
Decide how you want to look and feel
Think about the event, outfit, lighting and how long the makeup must last. Tell the artist whether you prefer a soft finish, full glam or something in between.
Reference photos are useful, but explain what you like about them. Your artist can then adapt the idea to your skin tone and features.
Look closely at the portfolio
Check recent work on different skin tones and in natural light where possible. Ask whether photographs are heavily edited and whether the same artist shown in the portfolio will attend your booking.
For a wedding or major photoshoot, a trial can help you test product comfort, colour and wear time.
Questions that prevent event-day stress
Is the complete price clear?
Confirm lashes, travel, early starts, touch-ups, extra faces and assistant fees. Ask about the deposit and what happens if your time or location changes.
Is there enough preparation time?
Work backwards from when you must leave. If several people need makeup, request a schedule and ask how many artists will be present.
What about hygiene and sensitive skin?
Tell the artist about allergies before the appointment. Clean tools, disposable applicators where appropriate and tidy products are reasonable things to expect.
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